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A résumé provides the highlights, but to truly understand me, you need to know my story. My journey began with my first post-college position at MIT, where I worked alongside some of the world’s leading astrophysicists. There, I learned a transformative mindset: failure is never the end—it’s a lesson that helps uncover solutions. I also embraced the importance of tackling every challenge with a clear vision of the desired outcome.

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This perspective shapes the way I approach photography. I critique every detail of my work, ensuring each image is crafted to help my clients achieve their goals. Whether it’s securing a major project, defining a brand, or fostering trust with their own clients, I design my photography to deliver results, not just visuals.

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It is very important to me that I earn your trust when working with you. I have developed a personal trust pledge so you will know what to expect if you do put your trust in me to take on a project. Click the link below to read it.

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My background reviewing architectural, construction, software, and maintenance proposals gave me a unique understanding of the role imagery plays in winning contracts. I evaluated proposals based on both the professional credibility of the team and the quality of the visuals—skills I now apply to my photography. For instance, educational institutions often prefer images with motion blur to emphasize activity, while facilities directors prioritize sharp, detailed shots. Engineers may value in-construction photos, while end-users are drawn to polished, finished spaces. I collaborate with my clients to provide tailored options that resonate with their audiences.

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I don’t see my work as mere art—I see it as a tool to showcase the artistry of my clients. Through thoughtful composition and expert lighting, I capture the essence of their creations in a way that speaks directly to their audience.

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If you’re ready to discuss how my approach can help you achieve your goals, I’d love to connect. Let’s create something impactful together.​

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© 2021 by Photography by John Cannon

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